People always ask me why I focus on boring businesses.

I get it. In a world of tech startups, viral growth, and flashy valuations, it might seem odd to get excited about a septic company, a commercial cleaning business, or a 40-year-old HVAC contractor with three trucks and no website.

But here’s the truth: boring is beautiful—if you know how to look at it.

The businesses I target don’t go viral. They don’t raise rounds. They don’t trend on LinkedIn. But they print cash. They have loyal customers. They’ve survived recessions. And most of them have zero competition within a five-mile radius.

The founder? Usually in their sixties, tired, and ready to hand it off.

The team? Loyal but underutilized.

The books? Messy, but with real gold buried inside.

And that’s where I go to work.

When I say I buy boring businesses, I’m really saying I buy overlooked infrastructure. I look for things people will always need—no matter what the market does. Plumbing, roofing, tree removal, waste hauling, garage doors, industrial supply chains. Things that keep life running.

These businesses are the foundation of a functioning society. And most of them are held together by people who never got around to planning their exit.

That’s the opportunity.

I’m not trying to 10x a business overnight. I’m trying to de-risk it. Streamline it. Build systems around it. Add just enough marketing and tech to stabilize growth—but not enough to break what already works.

Sometimes that means introducing a CRM. Sometimes it’s as simple as changing the billing structure or adding subscription plans. Sometimes it means hiring one operations manager to replace the aging owner who’s been doing three jobs for twenty years.

The value doesn’t come from invention. It comes from intention.

And when you take a boring business and treat it like a portfolio asset instead of a passion project, the outcomes compound. Fast.

I think people chase shiny objects because they believe complexity leads to success. I’ve found the opposite. Simple businesses, built right, are the real engines of wealth.

And the best part? Most people overlook them.

While others are fighting for the next app or influencer brand, I’m closing deals on companies that have been quietly billing $80K a month for a decade straight—with no ad spend and no debt.

That’s the kind of “boring” I can get excited about.

And I’ll keep doing it, quietly, over and over.