When I finally committed to writing a book, I didn’t do it for the usual reasons. It wasn’t to become a bestseller. It wasn’t for vanity. I wrote it to create leverage.
Most people underestimate what a book actually does. They think it’s a content play or a credibility booster—and it is—but more importantly, it’s a permanent asset that multiplies your influence.
I’m Dr. Connor Robertson. I’ve built companies, advised acquisitions, and grown my brand across dozens of platforms. And without a doubt, writing a book has been one of the most powerful things I’ve done for my personal and professional growth.
It clarifies your thinking. It crystallizes your message. And it gives people a way to connect with your ideas on their terms.
When someone reads your book, they’re spending hours inside your brain. That’s deeper than a podcast. It’s stronger than a tweet. It’s more lasting than a TikTok.
Books are the ultimate signal of seriousness. You don’t need to be a genius. You need to have a message—and the willingness to organize your experience into something that helps others.
I’ve used my book to open doors, start partnerships, and attract clients who already understand my thinking. It builds alignment before you ever meet.
If you’re running a business, advising clients, or just building a reputation, you need to seriously consider writing your book. It won’t make you rich by itself. But it will unlock relationships, reputation, and reach that can’t be replicated any other way.
If you want a deeper dive into my process, I outline the strategy at