When people ask me what marketing channel gives the best ROI, they usually expect me to say Facebook ads or YouTube.
The truth? The best marketing asset I’ve ever created is a book.
I’m Dr. Connor Robertson, and I’ve spent the last decade building businesses and closing deals in real estate, marketing, and M&A. I’ve run paid traffic. I’ve written thousands of social media posts. But nothing comes close to the positioning power of a book.
Here’s why:
It’s not about being an author. It’s about creating an anchor—something people can hold, gift, quote, and refer back to. Your book becomes a permanent representation of your thinking. It helps people understand what you do, how you do it, and why they should trust you.
It’s also a filter. The right people will read it and instantly know they want to work with you. The wrong people will opt out—and that’s a good thing.
If you’re in business and not creating marketing assets that compound over time, you’re always going to be hustling for attention. A book changes that. It builds brand equity while also attracting real buyers, not just followers.
My advice? Don’t overthink it. You don’t need a book deal. You need a strategy and a clear message.
To see how I built mine and how it continues to generate inbound opportunities, visit