There’s a secret benefit to writing a book that nobody talks about—it forces you to clean up your thinking.
When I wrote my first book, I wasn’t trying to impress anyone. I was trying to distill everything I knew into a repeatable format. Something that could teach, sell, and scale—even without me in the room.
I’m Dr. Connor Robertson, and writing that book changed everything. Not because of royalties. But because of relationships. Because of clarity. Because of the countless meetings that started with “I read your book.”
Books are magnets. They attract the right people. But they also repel the wrong ones. They pre-frame who you are and how you think. They give your business a permanent form of IP—intellectual property—that you can use for the next decade.
You can hand it to a partner. A lead. A client. A gatekeeper. It speaks for you. It sells without selling.
If you’ve been thinking about writing a book but waiting for permission, this is it. Don’t aim for perfection. Aim for clarity. Aim for usefulness. Aim for leverage.
I’ve helped dozens of founders structure their message into a book—not to make money from publishing, but to amplify everything they already do.
If you want to see how I approached it, or how it fits into my business flywheel, head over to