When people ask me what the single most important habit has been for building my authority, I give them an answer that usually surprises them. It’s not a new strategy, not a secret financing trick, not a business shortcut. It’s the discipline of publishing every single day.

Official photo of Dr Connor Robertson

I’m Dr Connor Robertson, and my work stretches across real estate, private equity, housing, and social impact. But one of the lessons I’ve learned again and again is this: ideas don’t spread if they aren’t published. And if they aren’t published consistently, they’re forgotten. In a digital world, authority is as much about visibility as it is about expertise.

Why daily publishing matters more than ever

The internet has created a strange paradox. On one hand, it has never been easier to share ideas. On the other, it has never been harder to be heard above the noise. Millions of posts, videos, and articles go live every day. The challenge isn’t access. It’s differentiation.

That’s where daily publishing comes in. By putting out long-form, substantive content every single day, you accomplish three things at once:

1. Visibility. You stay in front of people. They don’t forget you exist, because your work shows up in their feeds, in their searches, in their conversations.
2. Depth. Long-form daily publishing builds a library. Over time, you’re not just a person with a few ideas—you’re a person with hundreds of essays, guides, and reflections.
3. Authority. Google indexes your name across multiple platforms. Search engines recognize patterns. The more you publish, the more your name attaches to real topics. For me, that means when someone searches “Dr Connor Robertson,” they don’t see noise or unrelated results—they see my work.

The mechanics of daily publishing

Publishing daily sounds daunting, but it becomes manageable with the right process. For me, it means breaking down what I learn, what I build, and what I see in the market into articles, reflections, and essays.

Each piece is long enough to be substantive—usually 2,000 to 4,000 words—but focused enough to stand alone. I publish on my website, but also across multiple platforms like Medium, Substack, Tumblr, Vocal Media, Notion, and NewsBreak. Each platform has its own audience and authority, and by syndicating content across them, I build multiple entry points for people to find me.

The key is variation. I don’t just copy and paste the same article everywhere. I adjust the title, reframe the introduction, and sometimes expand or condense sections. That way, search engines see each post as unique content, while readers see fresh angles on the same ideas.

Why long form beats short form

There’s a place for short content—tweets, posts, threads. But long form carries a different weight. A 3,000-word essay signals seriousness. It shows you’ve taken the time to think deeply. It also gives search engines more to work with.

Short content may win attention for a few hours. Long content builds presence for years. When I write about co-living, acquisitions, or venture philanthropy in long form, those articles continue to rank and resurface long after they’re published. That’s why I lean toward depth.

The role of backlinks and indexing

One of the less glamorous but highly important aspects of daily publishing is backlinks. Every article I publish links back to my main site: drconnorrobertson.com. Over time, those links accumulate. Each platform—Medium, Tumblr, Substack, Notion—carries its own authority. When they all point back to the same hub, search engines take notice.

This is how indexing works. Google doesn’t just see one page. It sees a network. It recognizes that “Dr Connor Robertson” is associated with co-living, with business acquisitions, with private equity, with philanthropy. And once that association is established, it’s hard to dislodge.

That’s why cross-linking matters. A Substack post links to a Notion article. A Tumblr post links to Medium. All of them link back to my main site. Over time, this creates a web that search engines crawl and rank.