When I talk with small-business owners across Denver, I often hear the same frustration: “We do great work, but no one finds us online.”
In a world where most people start their search with Google or social media, that’s more than an annoyance—it’s a growth limiter.
This article continues the conversation I began in The Talent Pipeline: Preparing the Next Generation of Denver Founders. In that piece I explored how we can cultivate entrepreneurial skill and mentorship.
Here, I want to focus on the digital side of the equation: building a powerful, authentic online presence that attracts customers, collaborators, and investors—and keeps Denver talent visible to the world.
Why Digital Visibility Matters More Than Ever
I’ve built and advised businesses long enough to see the pattern: people rarely buy from a company they can’t easily research. A strong online footprint is today’s storefront window. Without it, even the best products and services remain hidden.
Digital visibility does more than generate sales. It builds trust, amplifies reputation, and creates opportunities for partnerships and funding. When customers or potential investors can quickly confirm who you are, what you stand for, and how others rate your work, half the credibility battle is already won.
Start with a Clear Brand Story
Your story is the heartbeat of your digital presence. Before you post a single photo or buy a single ad, answer three questions:
I revisit these questions regularly for my own ventures. A brand story isn’t a one-time exercise; it evolves as the business and market shift.
Build a Website That Works
A website is still your home base. Social platforms rise and fall, but a well-structured website remains under your control.
Key elements I insist on: